Hyderabad — A shockwave is building in India’s advertising corridors, and Hyderabad is one of the first cities to feel the tremor. IAMG Group — the agency that has risen faster than anyone predicted — has pulled off a three-way collaboration that is already being whispered about as the boldest campaign India has attempted in years.
This time, it’s not one brand taking the spotlight.
It’s Zomato and boAt, two of India’s loudest consumer giants, joining hands under the command of IAMG Group — a trio powerful enough to shake the very foundation of the country’s marketing playbook.
The message is simple:
India should brace for impact.
IAMG Group’s Meteoric Rise: The Agency That Refuses to Play Small
IAMG Group’s ascent has been nothing less than aggressive.
No safe ideas.
No predictable scripts.
No slow strategies.
Their last major triumph — Global Advertising Campaign I for SuperU — didn’t just trend; it dominated national conversations, with the “Har Ghar Mein Ek Ranveer” wave storming across social media like wildfire. That campaign proved one thing clearly:
IAMG doesn’t make ads.
IAMG makes moments.
And now they’re preparing a moment big enough to split the advertising scene into “before” and “after.”
Zomato × boAt: A Collision of Two Cultures
This collaboration is not casual. It’s a clash of universes.
Food meets frequency.
Taste meets tech.
Dining meets rhythm.
Under the theme:
“WE RHYME TOGETHER. WE DINE TOGETHER.”
IAMG Group is creating a narrative where two entirely different industries merge into a single, explosive cinematic storyline. Hyderabad’s creative community is calling it “the most ambitious cross-brand fusion ever attempted on Indian soil.”
Why Hyderabad Is at the Center of This Storm
Hyderabad has always been a powerhouse — home to booming cinema energy, culinary fame, tech culture, and a massive content creator base. That’s exactly why IAMG Group is positioning the city as a core creative pulse for this campaign.
The city’s dual identity —
heritage + hustle,
culture + chaos,
tradition + tech —
mirrors the spirit of the collaboration itself.
Industry experts say this fusion reflects Hyderabad’s own personality: bold, fearless, flavour-packed, and rhythm-heavy.
The Campaign Format Nobody Expected
IAMG Group isn’t playing by traditional rules:
One shoot
One day
One unified storyline
Two mega brands
Multiple creators and models
High-voltage cinematic execution
This level of density in one campaign is rare — almost unheard of in Indian advertising. But IAMG thrives exactly where others hesitate.
The campaign is designed to look less like a commercial and more like an event cinematic universe.
India’s Advertising Industry May Never Be the Same
The risks are high.
The ambition is higher.
But the potential? Unmatched.
Analysts predict this campaign could push agencies across India to rethink how brands collaborate, how stories are told, and how content-driven ecosystems dominate traditional advertising.
This isn’t a battle for attention.
This is a takeover.
And IAMG Group, alongside Zomato and boAt, is leading the charge.
Hyderabad’s Line for the History Books
“When giants collide with intention, the country doesn’t just watch— the country feels the impact.”
