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Protein Pantry Raises ₹9 Crore in Seed Round
Delhi-based high-protein frozen food brand Protein Pantry has raised ₹9 crore in a seed funding round led by Sharrp Ventures, the investment office of the Harsh Mariwala family.
The round also saw participation from Peercheque, Consumer Collective by Atrium and Indian Silicon Valley Capital, along with several angel investors. The company plans to use the fresh capital to expand manufacturing capacity, strengthen research and development, improve its supply chain and support marketing and working capital requirements.
Who Founded Protein Pantry?
Protein Pantry was founded by Disha Bhattacharya and Prashanth Bhushan in November 2025.
The Delhi-based startup is building a range of ready-to-cook, high-protein vegetarian frozen foods aimed at making protein-rich meals more convenient for Indian consumers.
Its current portfolio includes products such as soya chaap, kebabs, cutlets and falafels. The company says its products are baked rather than fried and are made without refined flour, preservatives or palm oil. Its marinades, sauces and chaap base are also produced in-house.
How Protein Pantry Plans to Use the Funding
A major portion of the ₹9 crore funding will be directed toward setting up and scaling Protein Pantry’s manufacturing unit.
The startup also plans to invest in:
- Research and development
- Supply chain infrastructure
- Marketing
- Working capital
- New product formats
The company expects greater control over manufacturing to help it manage recipes, nutritional profiles and product quality while developing additional ready-to-cook options.
Protein Pantry Targets Quick-Commerce Expansion
Quick commerce is expected to become an important growth channel for Protein Pantry.
The brand is already available through platforms including Blinkit, FirstClub and Flipkart Minutes across several markets. Its D2C operations currently cover Delhi, Mumbai, Bengaluru and Jaipur, while its quick-commerce presence also includes Hyderabad.
Protein Pantry plans to expand its quick-commerce availability to Pune, Kolkata, Lucknow, Chandigarh, Ludhiana and Chennai by the end of 2026.
Over the next 12 to 24 months, the startup aims to reach more major Indian cities through D2C and quick-commerce channels.
Protein Pantry Has Served More Than 30,000 Households
Despite launching only in November 2025, Protein Pantry said it has already served more than 30,000 households.
The company has initially focused on measured expansion while building its manufacturing and distribution capabilities. With the latest funding, it plans to accelerate its geographic expansion and increase the number of products available to consumers.
The startup is targeting consumers beyond traditional fitness audiences, including working professionals, students and families looking for convenient food options with higher protein content.
Building Protein Into Everyday Indian Meals
Protein Pantry’s strategy is to position its products as everyday food rather than simply supplements or fitness-focused snacks.
The company’s product range is designed to fit into regular meals and can be used in wraps, kebabs, snacks and other dishes.
This approach is also reflected in the company’s planned product expansion. Over the next 12 to 24 months, Protein Pantry intends to introduce new formats and expand its protein range across multiple categories.
Strong Investor Participation in the Funding Round
Along with Sharrp Ventures, the seed round attracted participation from several institutional and angel investors.
Investors participating in the round include:
- Peercheque
- Consumer Collective by Atrium
- Indian Silicon Valley Capital
- Varun Alagh of Honasa
- Rishubh Satiya of Plix
- Avnish Anand of CaratLane
- Arush Chopra of Just Herbs
- Saurabh Munjal of Lahori Zeera
- Signal Ventures
The investor participation gives Protein Pantry additional backing as it moves into its next stage of manufacturing and distribution expansion.
Frozen Food Expansion Brings Supply Chain Challenges
Protein Pantry’s expansion through quick commerce also comes with the operational challenge of maintaining frozen products throughout the supply chain.
Unlike shelf-stable packaged foods, frozen products require temperature-controlled storage and transportation.
The company has developed dedicated packaging and frozen-delivery processes. Its own website says orders are packed in insulated pouches with dry ice to provide a temperature buffer during delivery.
As Protein Pantry expands to more cities, maintaining consistent cold-chain operations will therefore remain an important part of its distribution strategy.
Protein Pantry’s Growth Strategy
The startup’s expansion strategy is built around three major areas: manufacturing, distribution and product development.
By scaling its own manufacturing capabilities, Protein Pantry plans to increase production while maintaining control over its recipes and product specifications.
At the distribution level, the company is prioritising quick commerce before expanding further into modern trade and eventually general trade, according to recent reports.
Meanwhile, its product development strategy focuses on adding more high-protein formats that can become part of everyday meals.
What’s Next for Protein Pantry?
The ₹9 crore funding round gives Protein Pantry capital to expand its manufacturing infrastructure and accelerate distribution.
The startup’s immediate focus will be on increasing manufacturing capacity, strengthening R&D and supply chain operations, and expanding its presence across quick-commerce platforms.
With plans to enter several additional cities by the end of 2026 and expand across major Indian markets over the following 12 to 24 months, Protein Pantry is now moving into a broader growth phase in India’s high-protein and frozen food market.
Frequently Asked Questions
1. How much funding has Protein Pantry raised?
Protein Pantry has raised ₹9 crore in a seed funding round.
2. Who led Protein Pantry’s funding round?
The ₹9 crore seed round was led by Sharrp Ventures.
3. Who founded Protein Pantry?
Protein Pantry was founded by Disha Bhattacharya and Prashanth Bhushan in November 2025.
4. What does Protein Pantry sell?
Protein Pantry sells high-protein vegetarian frozen and ready-to-cook foods, including soya chaap, kebabs, cutlets and falafels.
5. How will Protein Pantry use the ₹9 crore funding?
The company plans to use the funding to scale manufacturing, invest in R&D, strengthen its supply chain and support marketing and working capital.
6. Is Protein Pantry available on Blinkit?
Yes. Protein Pantry products are available through Blinkit in markets where the brand has launched its quick-commerce operations.
7. Is Protein Pantry available on Flipkart Minutes?
Yes. The company currently distributes its products through Flipkart Minutes in selected markets.
8. How many households has Protein Pantry served?
The company said it has served more than 30,000 households since its launch.
9. Which cities does Protein Pantry plan to enter?
The company plans to expand through quick commerce into Pune, Kolkata, Lucknow, Chandigarh, Ludhiana and Chennai by the end of 2026.
10. What is Protein Pantry’s long-term expansion plan?
Over the next 12 to 24 months, Protein Pantry plans to expand across major Indian cities through D2C and quick-commerce channels while adding new high-protein products and formats.
